Great reasons to buy from us:
-
30-Day Money-Back Guarantee
Changed your mind? Ordered the wrong thing? Simply return your item for a prompt exchange or refund. -
Free Shipping Over $70
Enjoy free shipping when you spend over $70 -
Secure Checkout
SSL Protected Checkout & Strongly Secure for Payments -
Fast Handling
Every order is a priority to us. We handle your order quickly to ensure you get your product fast.
by Steven Cody (Author)
Combines public relations strategies with consultative sales techniques in a strategic framework. This book teaches salespeople to uncover a client's deepest concerns and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customer's pain.
Back Jacket
The Dr.'s of pain have provided a prescription for those who are looking for a cure to their sales ills.--Jerry Kaplan, President, Magazine Group, Meredith Corporation
Powerful, provocative, and proven techniques that send your sales figures soaring
Want to open doors and win accounts that seemed beyond your reach in the past? "What's Keeping Your Customers Up at Night?" shows sales reps and executives how to leverage proven public relations techniques to close more deals, increase repeat business, and prosper in good times and bad. It also provides the keys to deepening relationships, up-selling customers, and keeping sales figures up in uncertain times.
Following a foolproof, four-step approach, you'll learn how to: Uncover the pain using combined PR audit and sales assessment strategies Enhance the pain using PR-type case studies and sales war stories Sell against the pain through pain-based questioning and message point development Heal the wound by empowering the prospect to move forward with you
| Shipping | This item ships to |
| Delivery | Estimated between and . Will usually ship within 1 business day. |
Description
by Steven Cody (Author)
Combines public relations strategies with consultative sales techniques in a strategic framework. This book teaches salespeople to uncover a client's deepest concerns and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customer's pain.
Back Jacket
The Dr.'s of pain have provided a prescription for those who are looking for a cure to their sales ills.--Jerry Kaplan, President, Magazine Group, Meredith Corporation
Powerful, provocative, and proven techniques that send your sales figures soaring
Want to open doors and win accounts that seemed beyond your reach in the past? "What's Keeping Your Customers Up at Night?" shows sales reps and executives how to leverage proven public relations techniques to close more deals, increase repeat business, and prosper in good times and bad. It also provides the keys to deepening relationships, up-selling customers, and keeping sales figures up in uncertain times.
Following a foolproof, four-step approach, you'll learn how to: Uncover the pain using combined PR audit and sales assessment strategies Enhance the pain using PR-type case studies and sales war stories Sell against the pain through pain-based questioning and message point development Heal the wound by empowering the prospect to move forward with you
Shipping
| Shipping | This item ships to |
| Delivery | Estimated between and . Will usually ship within 1 business day. |
