Ultimate Internet Marketing Strategies And Tactics For Turbulent Times - Paperback

by Janelle Teng (Author), Michael Teng (Author)

In this book we have strived to demonstrate how to create a successful online business. This book is a guide that will lead you to have a successful and profit-making online business without any business experience. We want to show you the simplicity with which you can have your own business using the internet marketing strategies and tactics. Not only this, we also show the value of sites already published and how to market your work. To begin with, we look at what direct sales are. Then you will find tricks to make the business a success, and perhaps the most important part, how to advertise your product effectively and build up a strong customer base.

Author Biography

Dr Teng is widely recognized as a turnaround CEO in Asia by the news media. He has been interviewed on the international media on many occasions on the subject of corporate turnaround and transformation such as the Malaysian Business Radio, BFM 89-9, News Radio FM 93.8, Malaysian Business Radio, Edge Radio (USA), the Channel News Asia, the Boss Magazine, Economic Bulletin, the Today, World Executive Digest, Lianhe ZaoPao, StarBiz and the Straits Times. His online seminars are broadcasted globally by Success University, SkyquestCom etc. Dr Mike Teng is the author of a best-selling book "Corporate Turnaround: Nursing a sick company back to health", in 2002 which is also translated into the Bahasa Indonesia. His book is endorsed by management guru Professor Philip Kotler and business tycoon, Dr YY Wong. He subsequently authored more than twelve management books. Dr Teng is currently the Managing Director of Corporate Turnaround Centre Pte Ltd (www.corporateturnaroundcentre.com) which provides corporate training and management advisory services. He has more than 29 years of experience in distributorship management, strategic planning and operational management responsibilities in the Asia Pacific. Of these, he held Chief Executive Officer's positions for 18 years in multi-national and publicly listed companies. He spearheaded the turnaround of several troubled companies as the CEO and also advised several boards of directors of numerous distressed companies. Dr Teng served as the Executive Council member for fourteen years and the last four years as the President of the Marketing Institute of Singapore (2000 - 2004), the national marketing association. He was on the advisory board member to Business School, National University of Singapore and School of Business, Singapore Polytechnic. Dr Teng holds a Doctor in Business Administration (DBA) from the University of South Australia, Master in Business Administration (MBA) and Bachelor in Mechanical Engineering (BEng) from the National University of Singapore. He is also a Professional Engineer (P Eng, Singapore), Chartered Engineer ( C Eng, UK) and Fellow Member of several prestigious professional institutes namely, Chartered Institute of Marketing (FCIM), Chartered Management Institute (FCMI), Institute of Mechanical Engineers (FIMechE), Marketing Institute of Singapore (FMIS), Institute of Electrical Engineers (FIEE) and Senior Member of Singapore Computer Society (SMSCS).