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by Douglas M. Sweeny (Author)
THINK Before You Leap: Strategic Leadership in a World of Chaos by Douglas Sweeny presents breakthrough insights on strategic thinking, leadership, and enduring enterprise success. As the chief architect of key IBM strategies, author Sweeny draws on decades of "Big Blue" experience to guide business leaders to create agile, customer-focused and technology-enabled strategies. In a world growing increasingly chaotic, this book uniquely blends proven strategy techniques with powerful new concepts into a model that stretches the mind and helps drive bold strategic change. With the fascinating backdrop of the dynamic computer industry, Sweeny reveals the strategies and decisions that led to one of the greatest turnarounds in business history. He recognizes the enormity of the challenges facing complex organizations and provides clear and thoughtful solutions. In a world of chaos, THINK Before You Leap is a compelling read for any serious leader of innovative change.
Author Biography
Douglas Sweeny was the chief architect of key IBM business strategies over a three-decade period. An internationally known conference speaker, Mr. Sweeny is currently a co-founder and senior consultant at American Telemanagement Solutions, a strategy consulting firm in Red Bank, New Jersey. During his thirty-five years at IBM, Mr. Sweeny spent more than a dozen years leading the business strategy department supporting two IBM chairmen and CEO's in formulating the company's worldwide strategy. He crafted IBM's major shift into Services, now a sixty billion dollar business, designed the company's Market-Driven Quality and e-Business programs and created IBM's current internal venture strategy. Mr. Sweeny has been a featured speaker at the UN World Forums, The Hague, the Conference Board, the Knowledge Management Institute, and major universities worldwide. He is a graduate of Brown University and attended Harvard, the University of Michigan, and the University of Connecticut graduate schools. He and his wife, Susanne, live in Florida and New Jersey.
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by Douglas M. Sweeny (Author)
THINK Before You Leap: Strategic Leadership in a World of Chaos by Douglas Sweeny presents breakthrough insights on strategic thinking, leadership, and enduring enterprise success. As the chief architect of key IBM strategies, author Sweeny draws on decades of "Big Blue" experience to guide business leaders to create agile, customer-focused and technology-enabled strategies. In a world growing increasingly chaotic, this book uniquely blends proven strategy techniques with powerful new concepts into a model that stretches the mind and helps drive bold strategic change. With the fascinating backdrop of the dynamic computer industry, Sweeny reveals the strategies and decisions that led to one of the greatest turnarounds in business history. He recognizes the enormity of the challenges facing complex organizations and provides clear and thoughtful solutions. In a world of chaos, THINK Before You Leap is a compelling read for any serious leader of innovative change.
Author Biography
Douglas Sweeny was the chief architect of key IBM business strategies over a three-decade period. An internationally known conference speaker, Mr. Sweeny is currently a co-founder and senior consultant at American Telemanagement Solutions, a strategy consulting firm in Red Bank, New Jersey. During his thirty-five years at IBM, Mr. Sweeny spent more than a dozen years leading the business strategy department supporting two IBM chairmen and CEO's in formulating the company's worldwide strategy. He crafted IBM's major shift into Services, now a sixty billion dollar business, designed the company's Market-Driven Quality and e-Business programs and created IBM's current internal venture strategy. Mr. Sweeny has been a featured speaker at the UN World Forums, The Hague, the Conference Board, the Knowledge Management Institute, and major universities worldwide. He is a graduate of Brown University and attended Harvard, the University of Michigan, and the University of Connecticut graduate schools. He and his wife, Susanne, live in Florida and New Jersey.
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