The Welcoming Nonprofit: How Hospitality Builds Trust, Belonging, and Sustainable Support - Paperback

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by Joseph R. Myers (Foreword by), Bill K. Cummings (Editor), Todd Eugene Hiestand (Author)

People aren't liquids that run through funnels. So why do nonprofits keep treating them that way?

For too long, the sector has borrowed the language of sales-funnels, pipelines, donor journeys-to describe what really should be human relationships. These models prioritize movement over connection and treat every exit as a failure.

The Welcoming Nonprofit offers a different way forward. Drawing on the research of Edward T. Hall, Christopher Alexander, and Joseph R. Myers, Todd Hiestand introduces the Four Spaces of Nonprofit Engagement-Sidewalk, Front Porch, Living Room, and Kitchen Table-a framework rooted in how people actually connect, belong, and build trust.

This isn't a book about acquiring more donors. It's a blueprint for building a culture of intentional hospitality that meets people where they are, not where a CRM says they should be. Whether you're crafting a homepage, writing a welcome email, or sitting across the table from a major funder, this book will help you know what to say and when to say it.

Todd Hiestand has spent over two decades building communities and helping nonprofits do the same. He co-founded and led a community-based nonprofit for 14 years, served as a development director, and has worked alongside hundreds of nonprofit teams across the country. Today, he is co-founder and co-principal of Liminal, a brand strategy and communications agency serving nonprofits navigating critical moments of transition.

With a foreword by Joseph R. Myers, author of The Search to Belong, this book invites nonprofit leaders to rethink engagement from the ground up.

Number of Pages: 130

Dimensions: 0.28 x 8 x 5 IN

Publication Date: April 09, 2026