The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers - Hardcover

by Roger Dooley (Author)

Tap into your customers' unconscious minds with cutting-edge AI and neuromarketing techniques

The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size.

The book walks you through the evolution of traditional neuromarketing into "Neuromarketing 2.0," where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment.

Inside the book, you'll find:

• Revolutionary AI prompting strategies that bring world-class behavioral science expertise to your desktop
• Practical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversions
• Step-by-step guidance for implementing biometric tools and implicit testing without laboratory resources
• Advanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer action
• Comprehensive methods for auditing and enhancing empathy in customer communications

Perfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, The Persuasion Engine provides actionable strategies that will transform your approach to marketing. Whether you're working on a shoestring or managing enterprise campaigns, you'll discover how to use your customers' non-conscious motivations and create compelling marketing that work on real people in the real world.

Front Jacket

For decades, only Fortune 500 companies could afford the sophisticated brain imaging studies, biometric measurements, and behavioral science expertise needed to truly understand customer psychology. The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers is a game-changing guide that breaks the long-established rules and reveals how any business of any size can now access these capabilities using affordable technology and AI-powered insights.

Through practical frameworks and real-world examples, including how to conduct eye-tracking studies for the cost of a coffee, analyze facial expressions using device cameras, and measure emotional engagement through wearable technology, readers will learn to audit their marketing for psychological effectiveness, craft headlines that trigger action, build authentic trust signals, and communicate with genuine empathy at scale. More revolutionary still, the book demonstrates how AI can serve as an on-demand team of world-class behavioral scientists, providing expert guidance on applying principles from legends in the field.

The Persuasion Engine is an essential blueprint that gives your business the same psychological insights that drive the world's most successful brands--just without the million-dollar budget traditionally required to access them.

Back Jacket

Praise for THE PERSUASION ENGINE

"Shows entrepreneurs how to use AI, neuromarketing, and behavioral science to punch far above their weight."
--ROBERT CIALDINI, Author of Influence and Pre-Suasion

"Levels the playing field, giving every business owner the 'big enterprise' tools they need to out-influence the giants."
--MIKE MICHALOWICZ, Author of Profit First

"Required reading for every company that intends to thrive in the age of AI."
--NANCY HARHUT, Author of Using Behavioral Science in Marketing

"Turns AI and behavioral science into actionable business tactics."
--MARK SCHAEFER, Author of How AI Changes Your Customers

"The marketing equivalent of The Imitation Game--decoding the wiring that lies between objective reality and human behaviour."
--RORY SUTHERLAND, Vice Chairman, Ogilvy

"Emotions drive decisions, and this essential book shows how neuroscience tools let marketers measure emotion and create experiences that delight customers."
--PAUL J. ZAK, PHD, Founder, Immersion Neuroscience

"Smart, grounded, and immediately applicable... essential reading for anyone who wants to stop guessing and build marketing that actually works."
--MARSHALL GOLDSMITH, Thinkers50 #1 Executive Coach

Author Biography

ROGER DOOLEY is a globally recognized expert in applying neuroscience and behavioral science to marketing, persuasion, and customer experience. He is a trusted advisor to Fortune 500 companies and startups alike. His bestselling book Brainfluence has been translated into 11 languages.