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by Roger Jackson (Author), Tim Holmes (Author)
Sorry. Your own brain is one of your biggest marketing problems.
We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed.
This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work
- Why you can't objectively judge your own ideas
- How groupthink and tribal loyalty steer you wrong
- The uncomfortable truth about "myside" bias
- Why AI may be making bad thinking worse
This book won't be a comforting read. But it will make you a better marketer.
| Shipping | This item ships to |
| Delivery | Estimated between and . Will usually ship within 1 business day. |
Description
by Roger Jackson (Author), Tim Holmes (Author)
Sorry. Your own brain is one of your biggest marketing problems.
We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed.
This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work
- Why you can't objectively judge your own ideas
- How groupthink and tribal loyalty steer you wrong
- The uncomfortable truth about "myside" bias
- Why AI may be making bad thinking worse
This book won't be a comforting read. But it will make you a better marketer.
Shipping
| Shipping | This item ships to |
| Delivery | Estimated between and . Will usually ship within 1 business day. |
