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by Jeff Einstein (Author)
In The Media Addict's Handbook digital pioneer Jeff Einstein describes how an indisputable super-addiction to all things media and all things digital has emerged in recent years as the default condition of American life, the rule rather than the exception, and how - like any other addiction to any other narcotic - it steals our time and money and freedom, compromises the quality of our lives in all possible ways and sits imperiously as moderator and potentate over all of our most important individual and collective debates. Important not only for how it exposes our super-addiction to all things media and all things digital to the bone, The Media Addict's Handbook also offers a proven step-by-step program -- including an immensely powerful suite of remedial tools -- designed to help readers restore and reclaim the quality of life in what Einstein calls the Great Age of Mediation.
Author Biography
Jeff Einstein is a speaker, consultant, author and social critic with digital media chops dating all the way back to 1984, when he authored Einstein's Beginner's Guides, the first major how-to book series on personal computers, and co-founded Einstein and Sandom Interactive, the nation's first digital advertising agency, acquired ten years later by DMB&B. Over the years Mr. Einstein's digital marketing and media initiatives have appeared in virtually every major business venue, including two front-page stories in The Wall Street Journal and cover stories for Red Herring Magazine, George, PC Magazine, and The New York Times Sunday Magazine. He has appeared as a featured speaker at hundreds of media and marketing tradeshows, seminars and workshops, and as a digital marketing and media expert on dozens of radio and TV programs, including NPR, the Today Show, CNN's 360 with Anderson Cooper and Lou Dobbs. Mr. Einstein currently lives with a wondrous lady in NYC, where he sells real estate, attends a congregational church, plays the guitar and battles nightly with a fierce gato. His teenage daughter lives up to her surname, so his tireless efforts to play cool don't fool her for a NY minute.
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Description
by Jeff Einstein (Author)
In The Media Addict's Handbook digital pioneer Jeff Einstein describes how an indisputable super-addiction to all things media and all things digital has emerged in recent years as the default condition of American life, the rule rather than the exception, and how - like any other addiction to any other narcotic - it steals our time and money and freedom, compromises the quality of our lives in all possible ways and sits imperiously as moderator and potentate over all of our most important individual and collective debates. Important not only for how it exposes our super-addiction to all things media and all things digital to the bone, The Media Addict's Handbook also offers a proven step-by-step program -- including an immensely powerful suite of remedial tools -- designed to help readers restore and reclaim the quality of life in what Einstein calls the Great Age of Mediation.
Author Biography
Jeff Einstein is a speaker, consultant, author and social critic with digital media chops dating all the way back to 1984, when he authored Einstein's Beginner's Guides, the first major how-to book series on personal computers, and co-founded Einstein and Sandom Interactive, the nation's first digital advertising agency, acquired ten years later by DMB&B. Over the years Mr. Einstein's digital marketing and media initiatives have appeared in virtually every major business venue, including two front-page stories in The Wall Street Journal and cover stories for Red Herring Magazine, George, PC Magazine, and The New York Times Sunday Magazine. He has appeared as a featured speaker at hundreds of media and marketing tradeshows, seminars and workshops, and as a digital marketing and media expert on dozens of radio and TV programs, including NPR, the Today Show, CNN's 360 with Anderson Cooper and Lou Dobbs. Mr. Einstein currently lives with a wondrous lady in NYC, where he sells real estate, attends a congregational church, plays the guitar and battles nightly with a fierce gato. His teenage daughter lives up to her surname, so his tireless efforts to play cool don't fool her for a NY minute.
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