Your Cart ()
cload

GUARANTEED SAFE & SECURE CHECKOUT

Spend $x to Unlock Free Shipping to  

The LOGO Decoded: What Logos Can Do to You - Paperback

$41.53
Checkout Secure
Only 3 left! .. people are viewing this, and 3 recently purchased it
Order in the next to get it by

Great reasons to buy from us:

  • Image of Changed your mind? Ordered the wrong thing? Simply return your item for a prompt exchange or refund.

    30-Day Money-Back Guarantee

    Changed your mind? Ordered the wrong thing? Simply return your item for a prompt exchange or refund.
  • Image of Enjoy free shipping when you spend over $70

    Free Shipping Over $70

    Enjoy free shipping when you spend over $70
  • Image of SSL Protected Checkout & Strongly Secure for Payments

    Secure Checkout

    SSL Protected Checkout & Strongly Secure for Payments
  • Image of Every order is a priority to us. We handle your order quickly to ensure you get your product fast.

    Fast Handling

    Every order is a priority to us. We handle your order quickly to ensure you get your product fast.

by Lora Starling (Author)

More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing.

Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy.

The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos.

- Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives.

- Learn to make informed choices about brands.

- Find out how a logo reflects the state of the brand and holds it to account.

Number of Pages: 312
Dimensions: 0.65 x 9 x 6 IN
Illustrated: Yes
Publication Date: December 13, 2011
Shipping This item ships to
Delivery Estimated between and . Will usually ship within 1 business day.

Description

by Lora Starling (Author)

More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing.

Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy.

The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos.

- Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives.

- Learn to make informed choices about brands.

- Find out how a logo reflects the state of the brand and holds it to account.

Number of Pages: 312
Dimensions: 0.65 x 9 x 6 IN
Illustrated: Yes
Publication Date: December 13, 2011

Shipping

Shipping This item ships to
Delivery Estimated between and . Will usually ship within 1 business day.

Reviews

The LOGO Decoded: What Logos Can Do to You - Paperback

The LOGO Decoded: What Logos Can Do to You - Paperback

$41.53
The LOGO Decoded: What Logos Can Do to You - Paperback

The LOGO Decoded: What Logos Can Do to You - Paperback

$41.53
3 visitors right now
3 visitors have this item in their cart right now
3 people have bought this item
3 % of people buy 2 or more

Recently viewed products