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by Rahayu Tasnim (Author), Maizaitulaidawati MD Husin (Author), Zarina Abdul Salam Obed Rashdi Syed (Author)
Starting up is the most exciting phenomenon one may experience in a lifetime. It marks the beginning of a personal journey towards a personal aim and vision, of making an impact to the people and businesses around oneself. More often, this journey is treasured as painful endeavours, involving sacrifices of not only the start-up founder, but his/her family and friends as well. Some make it through the survival phase of the entrepreneurial journey, i.e the first four years in business, while most succumb into the dark realities of unprecedented competitive rivalry. This book shares the journey of five Malaysian start-ups in their pursuit of survival amidst the highly challenging new-venture-creation environment. From a blockchain technology solution techno-preneur to more conservative businesses involving public speaking and social entrepreneurship, this book suits your light reading, while offering you the life lessons needed for your start-up journey.
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by Rahayu Tasnim (Author), Maizaitulaidawati MD Husin (Author), Zarina Abdul Salam Obed Rashdi Syed (Author)
Starting up is the most exciting phenomenon one may experience in a lifetime. It marks the beginning of a personal journey towards a personal aim and vision, of making an impact to the people and businesses around oneself. More often, this journey is treasured as painful endeavours, involving sacrifices of not only the start-up founder, but his/her family and friends as well. Some make it through the survival phase of the entrepreneurial journey, i.e the first four years in business, while most succumb into the dark realities of unprecedented competitive rivalry. This book shares the journey of five Malaysian start-ups in their pursuit of survival amidst the highly challenging new-venture-creation environment. From a blockchain technology solution techno-preneur to more conservative businesses involving public speaking and social entrepreneurship, this book suits your light reading, while offering you the life lessons needed for your start-up journey.
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