Internet Turnaround: The Use of Internet Marketing to Turnaround Company - Paperback

by Ewen Chia (Author), Mike Teng (Author)

Whether you are planning an internet start-up, or you have a current online business; whether your business is thriving, or it needs a boost, this all-purpose, no-nonenses guide to internet marketing will set you on the right track to business success. This book will bring you there. Unlike most books on navigating the internet as a business, this book targets both theory and practice for successful interent ventures. It leaves little to the imagination in terms of what strategies work and how you go about implementing them. It also provides detailed case summaries of successful internet entrepreneurs and marketing gurus, whose names alone should generate celebrity-like recognition for the work they've done in this (still) new and exciting field. This book will show you how to turn your company around in no time using proven interent marketing techniques. Above all, be open-minded and be creative. Use this book as a guide and a reference, you can't go wrong.

Author Biography

Dr Mike Teng is the author of the book "Corporate Turnaround: Nursing a sick company back to health", in 2002 which is also translated into the Bahasa Indonesia. It was one of the top selling management books then. He has been interviewed on the national media on many occasions on the subject of corporate turnaround and transformation. Dr Teng is widely recognized as a turnaround CEO in Asia by the news media. He has 28 years of experience in corporate turnaround, strategic planning and operational management responsibilities in the Asia Pacific region. Of these, he held Chief Executive Officer's positions for 18 years in multi-national, local and publicly listed companies. He led in the successful turnaround of several troubled companies. Dr Teng served as the Executive Council member for fourteen years and the last four years as the President of the Marketing Institute of Singapore (2000 - 2004), the national marketing association. Ewen Chia is an early Internet Marketing pioneer and expert who has been marketing successfully on the internet since 1997. He is considered a "living legend" in Internet Marketing for his many contributions and cutting-edge strategies which have now become standards in the industry. As a world famous and highly respected marketer, Ewen is often called upon for his ingenious marketing advice - especially in theareas of business integration, profit leverage, product creation and online branding. He is widely acknowledged as the secret weapon of many Internet Marketing experts for his uncanny ability to trounce the competition and take on the coveted #1 reseller spot in almost every marketing rollout. Ewen is also a much sought after speaker and has toured the world sharing his internet business knowledge and experience. He has taught thousands of students his proprietary "Autopilot Internet Income(tm) System", a simple step-by-step system for making a fulltime income online. You can get more information on Ewen and his company, Autopilot Internet Income Pte Ltd, at http: //www.AutopilotInternetIncome.com.