Great reasons to buy from us:
-
30-Day Money-Back Guarantee
Changed your mind? Ordered the wrong thing? Simply return your item for a prompt exchange or refund. -
Free Shipping Over $70
Enjoy free shipping when you spend over $70 -
Secure Checkout
SSL Protected Checkout & Strongly Secure for Payments -
Fast Handling
Every order is a priority to us. We handle your order quickly to ensure you get your product fast.
by David Woodruff (Author)
Learn how to deliver on the brand promise and become a better copywriter through the art of authentic storytelling.
Today's consumer tolerance for clutter -- baseless product pitches, poor or mistimed messaging, and fluff marketing speak -- has all but flatlined. Tired and frustrated with empty words, consumers have little time to waste on filtering marketing vapor to get to a brand's truth. And the fact is, if you won't tell them what they need to know about your brand upfront -- in a simple, honest, and informative way -- your competitors will be happy to step up.
That's why every copywriter needs Herding Words: A Brand Copywriter's Guide by David R. Woodruff. Aimed at those responsible for crafting brand narrative, it elevates writers' expertise as brand storytellers, inspiring them to go beyond features and benefits, get to the core truth about a brand's promise, then transform those insights into powerful brand narrative for print, digital, and web marketing communications.
A smart, informative, and engaging book, Herding Words contains practical, prescriptive advice from an insider. Woodruff's personal, welcoming tone befriends the fellow copywriter and instructs them on how to boost their writing from good to great by way of diving much deeper into the discovery process about a brand.
| Shipping | This item ships to |
| Delivery | Estimated between and . Will usually ship within 1 business day. |
Description
by David Woodruff (Author)
Learn how to deliver on the brand promise and become a better copywriter through the art of authentic storytelling.
Today's consumer tolerance for clutter -- baseless product pitches, poor or mistimed messaging, and fluff marketing speak -- has all but flatlined. Tired and frustrated with empty words, consumers have little time to waste on filtering marketing vapor to get to a brand's truth. And the fact is, if you won't tell them what they need to know about your brand upfront -- in a simple, honest, and informative way -- your competitors will be happy to step up.
That's why every copywriter needs Herding Words: A Brand Copywriter's Guide by David R. Woodruff. Aimed at those responsible for crafting brand narrative, it elevates writers' expertise as brand storytellers, inspiring them to go beyond features and benefits, get to the core truth about a brand's promise, then transform those insights into powerful brand narrative for print, digital, and web marketing communications.
A smart, informative, and engaging book, Herding Words contains practical, prescriptive advice from an insider. Woodruff's personal, welcoming tone befriends the fellow copywriter and instructs them on how to boost their writing from good to great by way of diving much deeper into the discovery process about a brand.
Shipping
| Shipping | This item ships to |
| Delivery | Estimated between and . Will usually ship within 1 business day. |
