Great reasons to buy from us:
-
30-Day Money-Back Guarantee
Changed your mind? Ordered the wrong thing? Simply return your item for a prompt exchange or refund. -
Free Shipping Over $70
Enjoy free shipping when you spend over $70 -
Secure Checkout
SSL Protected Checkout & Strongly Secure for Payments -
Fast Handling
Every order is a priority to us. We handle your order quickly to ensure you get your product fast.
by Simone Esposito (Author)
This book is an investigation on the effectiveness of emotional marketing through the use of social media, from the perspective of the brand within the wellness and spa sector, in relation to their influence on consumer behaviour. In doing so, the author evaluated the efficacy of the Canadian Groupe Nordik's communication strategy, analysing comments of four emotional advertisement videos, posted on the Facebook accounts of the company. The analysis has shown that emotional marketing, using social media, can influence consumer behaviour, since the four videos revealed theirselves as an efficient and successful marketing strategy: consumers expressed both their appreciation toward the ads, the brand and the places. Finally, findings have shown and highlighted the value of interaction on social media, in order to create meaningful relationships with customers.
| Shipping | This item ships to |
| Delivery | Estimated between and . Will usually ship within 1 business day. |
Description
by Simone Esposito (Author)
This book is an investigation on the effectiveness of emotional marketing through the use of social media, from the perspective of the brand within the wellness and spa sector, in relation to their influence on consumer behaviour. In doing so, the author evaluated the efficacy of the Canadian Groupe Nordik's communication strategy, analysing comments of four emotional advertisement videos, posted on the Facebook accounts of the company. The analysis has shown that emotional marketing, using social media, can influence consumer behaviour, since the four videos revealed theirselves as an efficient and successful marketing strategy: consumers expressed both their appreciation toward the ads, the brand and the places. Finally, findings have shown and highlighted the value of interaction on social media, in order to create meaningful relationships with customers.
Shipping
| Shipping | This item ships to |
| Delivery | Estimated between and . Will usually ship within 1 business day. |
