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Customer Relationship Management - Hardcover

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by R. Shanthi (Author)

Customer relationship management, or CRM, has escalated into a subjectof major importance. CRM builds especially on the principles of relationship marketing, the origins of which involving building relationships ofmutual value between suppliers and customers, have existed since the start of commerce. However, what has changed over the past decade is a series of significant trends that collectively shape theopportunity better to serve customers through information-enabled relationship marketing, o

Number of Pages: 270
Dimensions: 0.63 x 9.61 x 6.69 IN
Publication Date: July 01, 2021
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by R. Shanthi (Author)

Customer relationship management, or CRM, has escalated into a subjectof major importance. CRM builds especially on the principles of relationship marketing, the origins of which involving building relationships ofmutual value between suppliers and customers, have existed since the start of commerce. However, what has changed over the past decade is a series of significant trends that collectively shape theopportunity better to serve customers through information-enabled relationship marketing, o

Number of Pages: 270
Dimensions: 0.63 x 9.61 x 6.69 IN
Publication Date: July 01, 2021

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Shipping This item ships to
Delivery Estimated between and . Will usually ship within 1 business day.

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Customer Relationship Management - Hardcover

Customer Relationship Management - Hardcover

$106.04
Customer Relationship Management - Hardcover

Customer Relationship Management - Hardcover

$106.04
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