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by Brooks Fenno (Author)
Are your core corporate growth opportunities limited? Do you seek new avenues for expansion? Is the timing opportune to consider such a quest? If you are the owner or executive of a small to mid-sized manufacturing or service company then this book is a must-read.
The text includes a broad range of diversification options supported by numerous practical examples of companies of all sizes that have embarked on a strategy involving diversification.
It lists the many and various types of diversification - vertical, horizontal, and tangential - available for growth and explains how they might be identified, evaluated, and effectively pursued. Opportunities and risks of each of the categories are addressed as well.
Author Biography
Brooks Fenno is an experienced sales/marketing professional. As a consultant he personally served over 250 clients (China to Germany). He targeted small to medium-sized manufacturing and service firms seeking diversified growth.
Graduate of Princeton University and Harvard Business School
Military veteran (artillery officer with the 101st Airborne Division)
Employed by such firms as Gillette, Sylvania, and Procter & Gamble
Taught Marketing Strategy in Babson Colleges MBA Program
Authored best-selling small business book Helping Your Business Grow, 101 Dynamic Ideas
In Marketing
Served as a director of three companies (2 public, 1 private)
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Description
by Brooks Fenno (Author)
Are your core corporate growth opportunities limited? Do you seek new avenues for expansion? Is the timing opportune to consider such a quest? If you are the owner or executive of a small to mid-sized manufacturing or service company then this book is a must-read.
The text includes a broad range of diversification options supported by numerous practical examples of companies of all sizes that have embarked on a strategy involving diversification.
It lists the many and various types of diversification - vertical, horizontal, and tangential - available for growth and explains how they might be identified, evaluated, and effectively pursued. Opportunities and risks of each of the categories are addressed as well.
Author Biography
Brooks Fenno is an experienced sales/marketing professional. As a consultant he personally served over 250 clients (China to Germany). He targeted small to medium-sized manufacturing and service firms seeking diversified growth.
Graduate of Princeton University and Harvard Business School
Military veteran (artillery officer with the 101st Airborne Division)
Employed by such firms as Gillette, Sylvania, and Procter & Gamble
Taught Marketing Strategy in Babson Colleges MBA Program
Authored best-selling small business book Helping Your Business Grow, 101 Dynamic Ideas
In Marketing
Served as a director of three companies (2 public, 1 private)
Shipping
| Shipping | This item ships to |
| Delivery | Estimated between and . Will usually ship within 1 business day. |
