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by Moez Ltifi (Editor)
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence.
Author Biography
Moez Ltifi holds a doctorate in business administration, a research master's degree in marketing, a professional master's degree in negotiation and sales, a master's degree in marketing and a bachelor's degree in marketing. He is currently Associate Professor (HDR) in Marketing at Shaqra University in Saudi Arabia and at Sfax University in Tunisia. He has relevant academic and research experience in the field of digital marketing.
His research interests include consumer behavior, online shopping, attitude, satisfaction, trust, e- loyalty, acceptance of new technologies, retailing, banking marketing, mobile marketing, tourism marketing, governance, performance, branding, digital marketing, chatbot, blockchain technology and artificial intelligence.
Dr Ltifi is the author and co-author of several indexed, classified and impacted books and scientific articles. He has contributed to several conference proceedings. He is a reviewer for various international academic journals.
His most recent articles have been published in international peer-reviewed journals such as International Journal of Bank Marketing, Management Decision, Management and Prospective, Journal of Global Marketing, International Journal of Law and Management, Corporate Governance: The International Journal of Business in Society, Journal of Knowledge Management, Journal of Air Transport Management and Future Business Journal.
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Description
by Moez Ltifi (Editor)
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence.
Author Biography
Moez Ltifi holds a doctorate in business administration, a research master's degree in marketing, a professional master's degree in negotiation and sales, a master's degree in marketing and a bachelor's degree in marketing. He is currently Associate Professor (HDR) in Marketing at Shaqra University in Saudi Arabia and at Sfax University in Tunisia. He has relevant academic and research experience in the field of digital marketing.
His research interests include consumer behavior, online shopping, attitude, satisfaction, trust, e- loyalty, acceptance of new technologies, retailing, banking marketing, mobile marketing, tourism marketing, governance, performance, branding, digital marketing, chatbot, blockchain technology and artificial intelligence.
Dr Ltifi is the author and co-author of several indexed, classified and impacted books and scientific articles. He has contributed to several conference proceedings. He is a reviewer for various international academic journals.
His most recent articles have been published in international peer-reviewed journals such as International Journal of Bank Marketing, Management Decision, Management and Prospective, Journal of Global Marketing, International Journal of Law and Management, Corporate Governance: The International Journal of Business in Society, Journal of Knowledge Management, Journal of Air Transport Management and Future Business Journal.
Shipping
| Shipping | This item ships to |
| Delivery | Estimated between and . Will usually ship within 1 business day. |
